Due to the nature of what we do, we’re hugely aware of the issues around data privacy and are keen to be completely transparent about what personal data we have and how we use it.
From a customer perspective we only hold data about you as an individual as is needed for us to perform our contractual obligations to you. From a marketing perspective we operate our direct marketing using these guidelines from the ICO and the DMA and within the boundaries of the Data Protection Act 1998 and The Privacy and Electronic Communications (EC Directive) Regulations 2003 which sit alongside the European General Data Protection Regulation (EU) 2016/679 (GDPR). We take regular external counsel on our approach and think very carefully about how to communicate with our audience.
We do not buy lists but in order to grow awareness that our capability exists, we use publicly available information on LinkedIn to help us to identify those individuals with job roles that might have specific business challenges that our platform can help address. To initiate a dialogue we send an email to that individual deducing their work email address. These generally utilise the formula firstname.lastname@example.org (or other likely extension). Please note, we only ever address an email to a company email address and never a personal one.
From the 25th May 2018 we ensure any of our email marketing communication includes language along the lines of “we have sent this email to you because we believe it could be useful to you in your job role, however please let us know if this communication is unwanted or irrelevant and we’ll no longer keep in contact” and have given much greater visibility of how to manage subscriber status. We want to respect individual’s rights to privacy, whether in or out of the workplace.
For further information please see our data protection policy.